![]() He is an adjunct staff member of the renowned RAND Corporation. There it exploded into the worlds consciousness, becoming one of the most-watched TED talks of all-time with more than 63,000,000 views at last count. Simon Sinek's mission is to help people wake up every day inspired to go to work and return home every night fulfilled by their work. ![]() “Simon may be best known for popularizing the concept of Why in his first Ted Talk in 2009. Simon is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and Find Your Why. With a vision to change the way businesses think, act and operate, Simon is working with Ernst & Young to help transform company culture and create a better working world. His 2010 'How Great Leaders Inspire Action', arising out of his first book, Start with Why, is one of the most-viewed TED talks, 1 6 7 and his following book, Leaders Eat Last, appeared. This new edition includes an expanded chapter and appendix on leading millennials, based on Simon’s viral video “Millennials in the workplace” (150+ million views).” About the Author : As a motivational speaker, Sinek has spoken at the UN Global Compact Leaders Summit in 2016, and at TEDx conferences several times, beginning in 2009. Selfish chemicals - Endorphin and Dopamine help us get things done and. Sinek divides these four chemicals into two separate categories - selfish and selfless. “Leaders Eat Last is for those who want to feel they and their work matter and for those who want to inspire others to feel the same. Just like his first book, Leaders Eat Last is also one of the New York Times bestsellers. These four happiness chemicals are: Endorphin: the pain-masking chemical.
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